What has Tiger Woods got that you don't have? Ads for LASIK surgery capitalize on his golf swing, his charisma, his fortune–with the subtle implication that you, too, could be a Tiger if only you underwent surgery for nearsightedness.
Over a million people a year undergo LASIK. But not everyone who submits to the procedure enjoys Tiger's success. The surgery, laser-assisted in-situ keratomileusis, can pose risks. Some patients who have undergone LASIK complain of double vision, blurriness, and depression. Last year, the FDA held hearings on the risks, including a report of suicide by a man who had an unsuccessful procedure.